MKT 2253

COURSE DETAIL

MKT 2253

Consumer Behavior
Prerequisites: ENGL 0203, adequate placement score, or by meeting determined placement measures.
3 Credits

After studying the motivational factors that influence the consumer, the student will analyze selected marketing practices. The analytical process will focus on specific techniques to collect market-related data, assess past consumer behavior, identify marketing strategies, and design and evaluate potential marketing activities.