INTL 2223

COURSE DETAIL

INTL 2223

Fundamentals of International Marketing
Prerequisites:  MATH 0203 or adequate math placement test score and ENGL 0203 or adequate placement score, or by meeting determined placement measures.
3 Credits

This course addresses marketing activities based on differing economic, social, geographic, and cultural environments. Emphasis is placed on problems and practices of managing international marketing activities. Topics include alternative ways of marketing internationally, approaches for conducting international marketing research, product adaptations, distribution channels between and with foreign markets, and international promotions.