Course: MKT 2043  Principles of Marketing

Subject: Marketing

Prerequisites: MATH 0203 or adequate math placement test score and ENGL 0203, adequate placement score, or by meeting determined measures.

Credits: 3

Description: The student will discuss the major aspects of each of the portions of the marketing mix (product, price, promotion and distribution), how they function, their interrelationships and the management of each. The student will use accepted techniques and tools in analyzing, evaluating and making decisions in marketing-related cases.