JB 2413

COURSE DETAIL

JB 2413

Principles of Public Relations
Prerequisites: ENGL 0203, adequate placement score, or by meeting determined placement measures
3 Credits

The student will describe the history, scope, ethics and functions of public relations. He or she will effectively use a multimedia approach in the preparation of a public relations campaign with particular attention to ways of gaining public support for an activity, cause, movement or institution.