Course: JB 2413  Principles of Public Relations

Subject: Journalism and Broadcasting

Prerequisites: ENGL 0203, adequate placement score, or by meeting determined placement measures

Credits: 3

Description: The student will describe the history, scope, ethics and functions of public relations. He or she will effectively use a multimedia approach in the preparation of a public relations campaign with particular attention to ways of gaining public support for an activity, cause, movement or institution.