Public Relations - Journalism and Broadcasting/Public Relations Emphasis
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Public Relations - Journalism and Broadcasting/Public Relations Emphasis

Associate in Arts

Minimum of 61 credit hours
Public relations students learn about the management of information techniques used to establish and maintain a positive public image for an individual, product or company. Students learn broadcasting production, specifically radio, television and multimedia techniques, writing and speaking skills and strategies, and the advertising and marketing appeals utilized in public relations campaigns. Associate degrees in Journalism and Broadcasting prepare students to transfer to a four-year college or university. After graduating, students may find career opportunities in teaching, broadcasting or advertising, or as a consultant or a public relations practitioner. Areas of emphasis are also available in broadcasting and journalism.

  • Course Sequence
    Course ID Course name Credits Type Min Gd
    Suggested Freshman 1st Semester
    SCL 1001 SUCCESS IN COLLEGE AND LIFE 1 Life Skills  
    ENGL 1113 ENGLISH COMPOSITION I 3 Gen Ed  
    PSY 1113 INTRODUCTION TO PSYCHOLOGY OR Gen Ed  
    SOC 1113 INTRODUCTION TO SOCIOLOGY 3 Gen Ed  
    MATH 1503 CONTEMPORARY MATHEMATICS OR  Gen Ed  
    MATH 1513 COLLEGE ALGEBRA FOR BUSINESS, LIFE SCIENCES AND SOCIAL SCIENCES OR  Gen Ed  
    MATH 2013 INTRODUCTION TO STATISTICS 3 Gen Ed  
    COM 1123 INTERPERSONAL COMMUNICATIONS 3 Gen Ed  
    JB 1103 AUDIO PRODUCTION 3 Major  
    Suggested Freshman 2nd Semester
    ENGL 1213 ENGLISH COMPOSITION II 3 Gen Ed  
    ECON 2123 PRINCIPLES OF MICROECONOMICS 3 Gen Ed  
    POLSC 1113 AMERICAN FEDERAL GOVERNMENT 3 Gen Ed  
    JB 1133 NEWS WRITING 3 Major  
    COM 2213 INTRO TO PUBLIC SPEAKING 3 Gen Ed  
    Suggested Sophomore 1st Semester
    HIST 1483 U.S. HISTORY TO THE CIVIL WAR OR  Gen Ed  
    HIST 1493 U.S. HISTORY SINCE THE CIVIL WAR 3 Gen Ed  
    JB 2413 PRINCIPLES OF PUBLIC RELATIONS 3 Major  
    DMD DIGITAL MEDIA DESIGN 3 Support  
    HUM HUMANITIES ELECTIVE 3 Gen Ed  
    BIO BIOLOGICAL SCIENCE 3-4  Gen Ed  
    Suggested Sophomore 2nd Semester
    JB 2643 VIDEO PRODUCTION 3 Major  
    HUM HUMANITIES ELECTIVE 3 Gen Ed  
    PHYS SC ANY PHYSICAL SCIENCE CHOSEN FROM ASTR, PHYS, CHEM, OR GEOL SUBJECT AREAS 3-4 Gen Ed  
    ELEC ELECTIVE 4-5  Gen Ed  
  • Course Grouping

    Major Courses: (12 Credit Hours) Journalism and Broadcasting: JB 1103; JB 1133; JB 2413; JB 2643

    General Education Courses: (40 Credit Hours) English: ENGL 1113; ENGL 1213; Communications: COM 1123; COM 2213; Economics: ECON 2023; History: HIST 1483 or HIST 1493; Mathematics: MATH 1503 or MATH 1513 or MATH 2013; Political Science: POLSC 1113; Social Sciences: PSY 1113 or SOC 1113; Humanities: Six credit hours Humanities Electives; *Sciences: Three to four credit hours of general education Biological Science; three to four credit hours Physical Science - one of the science courses must include a lab component. Electives: Four to five credit hours Free Electives

    Life Skills Courses: (1 credit hour) Life Skills: SCL 1001

    Support Courses: (3 Credit Hours) Any DMD Course

    Elective Courses: (5 Credit Hours) Electives (any course or courses of the student's choosing - a modern language is recommended)

  • Program Notes

    Notes: This program is designed for students planning to continue their education at a four-year college or university. See University Parallel/Transfer Programs in the general information section of the catalog.

  • Course Descriptions

    Biological Science

    BIO - BIOLOGICAL SCIENCE
    Prerequisites: None
    3 CREDITS

    Biological Science

    Communications

    COM 1123 - INTERPERSONAL COMMUNICATIONS
    Prerequisites: ENGL 0203, adequate placement score, or by meeting determined placement measures
    3 CREDITS

    The student will be able to identify why certain things happen as they do when two or more individuals come together to communicate for a specific purpose. The student must attest to his or her ability to understand the principles of interpersonal communication with emphasis on dyads, small groups, analysis of communication models and nonverbal communication, applying understanding to the major types of interpersonal communication problems in the work environment and in daily human relations.

    COM 2213 - INTRO TO PUBLIC SPEAKING
    Prerequisites: ENGL 0106 or adequate placement score
    3 CREDITS

    Given the principles of effective listening and speaking, the student will assimilate those skills into his or her physical and psychological worlds. After being exposed to public, business and professional speaking, the student will apply the principles of invention, organization, style, and delivery through practical exercises and will use the principles of rhetorical criticism in discussing speeches delivered in class.

    Digital Media Design

    DMD - DIGITAL MEDIA DESIGN
    Prerequisites: None
    3 CREDITS

    Select any DMD course

    Economics

    ECON 2123 - PRINCIPLES OF MICROECONOMICS
    Prerequisites: MATH 0303 or adequate math placement test score and ENGL 0203 or adequate placement score, or by meeting determined placement measures.
    3 CREDITS

    The student will apply microeconomic theories in analyzing concepts by which business maximizes profit, consumers maximize satisfaction, government allocates goods and services, and international trade affects the domestic economy.

    Electives

    ELEC - ELECTIVE
    Prerequisites: None
    3 CREDITS

    Elective

    HUM - HUMANITIES ELECTIVE
    Prerequisites: None
    3 CREDITS

    Humanities elective

    PHYS SC - ANY PHYSICAL SCIENCE CHOSEN FROM ASTR, PHYS, CHEM, OR GEOL SUBJECT AREAS
    Prerequisites: None
    3 CREDITS

    Any Physical Science chosen from ASTR, PHYS, CHEM, or GEOL subject areas

    English

    ENGL 1113 - ENGLISH COMPOSITION I
    Prerequisites: ENGL 0203, adequate placement score, or by meeting determined placement measures
    3 CREDITS

    The student will write well-developed compositions which demonstrate the principles of unity, coherence, and organization and which contain specific details and vivid language. The students will locate library material and incorporate researched materials into compositions.

    ENGL 1213 - ENGLISH COMPOSITION II
    Prerequisites: ENGL 1103 or ENGL 1113 taken within the last year, with strong encouragement for immediate continuation.
    3 CREDITS

    In this advanced writing course, students will create essays that explore and evaluate a variety of issues and perspectives suggested by fiction, poetry, drama, essays, and other types of cultural texts. Students will refine and augment the writing techniques they learned in ENGL 1113 or ENGL 1103 to develop well- reasoned, well-structured arguments in a clear, fluid, and engaging prose style.

    History

    HIST 1483 - U.S. HISTORY TO THE CIVIL WAR
    Prerequisites: ENGL 0203, adequate placement score, or by meeting determined placement measures
    3 CREDITS

    After analyzing events in American history from 1400 to 1870 in such areas as revolution, geographic and social mobility, political reform, government precedents and war, the student will be able to identify patterns of present day mobility, describe governmental operations in his society and help resolve conflict in society based on the students search for change, precedents, and conflict in the American past.

    HIST 1493 - U.S. HISTORY SINCE THE CIVIL WAR
    Prerequisites: ENGL 0203, adequate placement score, or by meeting determined placement measures
    3 CREDITS

    After analyzing events in American history from 1870 to the present in such areas as political reform, industrialization, urbanization, ethnic acculturation and war, the student will be able to identify meaningful changes in his society, identify equal rights in that society, and help resolve conflict in this society based on the students search for change, equal rights and conflicts in the American past.

    Journalism and Broadcasting

    JB 1103 - AUDIO PRODUCTION
    Prerequisites: ENGL 0203, adequate placement score, or by meeting determined placement measures
    3 CREDITS

    The student will use audio production techniques and equipment to produce program material of professional quality. Extensive laboratory work is required.

    JB 1133 - NEWS WRITING
    Prerequisites: ENGL 0203, adequate placement score, or by meeting determined placement measures
    3 CREDITS

    The student will become familiar with and proficient in the use of various news gathering and news writing techniques common to both the print media and the broadcast media. The student will demonstrate mastery by writing acceptable news stories, features, human interest stories and interpretive reports. Typing skills are required.

    JB 2413 - PRINCIPLES OF PUBLIC RELATIONS
    Prerequisites: ENGL 0203, adequate placement score, or by meeting determined placement measures
    3 CREDITS

    The student will describe the history, scope, ethics and functions of public relations. He or she will effectively use a multimedia approach in the preparation of a public relations campaign with particular attention to ways of gaining public support for an activity, cause, movement or institution.

    JB 2643 - VIDEO PRODUCTION
    Prerequisites: ENGL 0203, adequate placement score, or by meeting determined placement measures
    3 CREDITS

    The student will use video production techniques to produce, edit and direct program materials of broadcast quality. Extensive laboratory work is required.

    Mathematics

    MATH 1503 - CONTEMPORARY MATHEMATICS
    Prerequisites: MATH 0403 or adequate math placement test score. Pre or Co-requisite ENGL 1113 or ENGL 1103
    3 CREDITS

    A study of the mathematics needed for critical evaluation of quantitative information and arguments (including logic, critical appraisal of graphs and tables); use of simple mathematical models, and an introduction to elementary statistics.

    MATH 1513 - COLLEGE ALGEBRA FOR BUSINESS, LIFE SCIENCES AND SOCIAL SCIENCES
    Prerequisites: MATH 0403 or adequate math placement test score; ENGL 0203, adequate placement score, or by meeting determined placement measures
    3 CREDITS

    The student will demonstrate an understanding of the general concepts of relation and function and specifically of polynomial, exponential, and logarithmic functions; the ability to solve systems of equations by utilizing matrices and determinants; and the ability to solve practical problems using algebra.

    MATH 2013 - INTRODUCTION TO STATISTICS
    Prerequisites: MATH 0403 or adequate math placement test score; ENGL 0203, adequate placement score, or by meeting determined placement measures
    3 CREDITS

    The student will solve problems applying the concepts of random sampling, elementary probability, testing hypotheses, descriptive measures, chi-square, regression and correlation, and analysis of variance.

    Political Science

    POLSC 1113 - AMERICAN FEDERAL GOVERNMENT
    Prerequisites: ENGL 0203, adequate placement score, or by meeting determined placement measures
    3 CREDITS

    A study of the principles, structure, processes and functions of the United States federal government.

    Psychology

    PSY 1113 - INTRODUCTION TO PSYCHOLOGY
    Prerequisites: ENGL 0203, adequate placement score, or by meeting determined placement measures
    3 CREDITS

    A survey of the major areas of study in psychology such as motivation, learning, physiology, personality, social psychology, abnormal behavior, perception, memory, cognition/thought, and treatment.

    Sociology

    SOC 1113 - INTRODUCTION TO SOCIOLOGY
    Prerequisites: ENGL 0203, adequate placement score, or by meeting determined placement measures
    3 CREDITS

    The student will identify the sociological dimensions of human behavior by analyzing the concepts of society, culture, socialization, institutions, social stratification and social change.

    Success in College and Life

    SCL 1001 - SUCCESS IN COLLEGE AND LIFE
    Prerequisites: ENGL 0106 or adequate reading/writing assessment scores
    1 CREDIT

    Students will learn best practices for academic, career, and personal success. Students will discover their individual strengths, interests, and values to create a personalized plan; select and utilize resources that are applicable to their growth and success; and engage as active and responsible members of the academic community. This course should be taken during a student's first semester of college work at Oklahoma City Community College and is a required course in degree plans to satisfy the Life Skills requirement.

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